VERASITY ($VRA)

Verasity ($VRA) is a blockchain company that aims to change the experience in esports, adtech, and digital rights management. The protocol’s mission is to significantly increase advertising revenues for video publishers on any video platform. The way Verasity works is by utilizing its patented protocol layer on the blockchain - Proof of View. PoV.

It is the only Protocol Layer patented technology for the blockchain (USA Patent #10956931).

Verasity has its own wallet (Verawallet) that will rewards users for watching advertisements via VRA token and can be staked in the wallet with an APR of around 18.25%. - subject to change. This can be used on all their major partners (Youtube, Twitch, Vimeo, and more).

Verasity also has an esports platform, that gives rewards for watching and competing in your favorite esports tournaments. You can host your own tournaments or join some of their major tournaments from partners like PUBG, CSGO, Valorant, etc... Every year there are hundreds of billions spent on advertising, a space of which has a TON of bots that click and view (ads, links, videos etc..) paying for ads that are not being served to humans, causing a massive loss to companies. $VRA’s patented technology utilizes 200 touchpoints and Artificial intelligence to determine with “very high confidence” whether a bot or human is watching an ad or content based on the viewers’ behavior, in real-time. There’s no more waiting for post-delivery fraud analysis or requesting refunds from publishers — ad fraud is detected and eliminated immediately.

The outcome from Verasity is less money being wasted on fake views & fake news being spread along with seeing real-time data from TRUE viewers. As well as paying its true viewers in $VRA token, for watching ads.

Link to the Patent in the whitepaper

VERASITY & NFTs

Verasity is also utilizing its POV patent to tap into the NFT market.

Proof of View is also an innovative blockchain solution that can be used for transparent authentication of NFT art, NFT sellers, and NFT marketplaces to proactively prevent NFT fraud.

PROOF OF VIEW (POV) - VERAVIEWS

VeraViews is a blockchain-powered ad-stack built around Verasity’s patented ‘Proof of View’ (PoV) fraud identification technology.

How VeraViews Works:

Step 1: Cross-check if the user is known before engaging.

Step 2: Analyse the user's behavior and device parameters without impacting the transaction or engagement.

Step 3: Analyze 1st and 3rd party data gathered from phases 1 and 2 with proprietary AI. Based on the Scoring, the ad view is determined to be valid or fake.

Step 4: Valid transactions are minted and commercial transactions are processed.

If you search for a video generally the top links you see have been put there intentionally by a platform’s algorithm, or are paid ads. these must be the closest match to our search and the most trustworthy videos, right? Not the case...

Advertisers will pay higher rates for popular content with engaged viewers. So it’s within the platform’s interest to make sure content with high numbers of views is ranked higher so they get seen even more.

It’s becoming increasingly cheap and easy to buy fake views, whether that’s from bots or from view farms, it’s a cost-effective way to jump-start content views and is often how content such as fake news gets so popular.

Fake views impact what we see on the internet, even when we search. We tend to watch the content that’s presented to us first however, the hundreds of thousands of views you see on videos could very well have been bought.

PoV™ is enabled through blockchain technology in order to provide true and accurate audience metrics. Accurate, secure, and auditable audience metrics are essential not only for the Content Creators, Advertisers, and Brands but for the Viewers too.

Without fake views, we can make sure that higher quality content is produced because it can be monetized fairly. It’s also easier for Viewers to discover better content, faster because they see recommended content that the community has really watched. Every view, like, comment and share will make a real difference to a channel.

💡

Credit: https://medium.com/verasity/proof-of-view-stamping-out-fake-views-fake-news-for-good-1eb17786e72d

TRADITIONAL BUSINESS

Not only does VRA change the crypto landscape but also traditional media. They are integrating with Brightcove, Inc. a video/media public company.

For the first time, publishers can head to the Brightcove Marketplace, integrate the VeraViews ad stack retrospectively into the Brightcove Player, and get market-leading anti-bot measures instantly. https://medium.com/verasity/brightcove-integration-what-does-it-mean-for-verasity-9c4dde00d542

VERA-ESPORTS

VeraEsports allows anyone to play, watch, and enjoy their favorite esports tournaments and get rewarded for doing so. Players and teams can compete in tournaments, set up their own tournaments, build their brand, and connect with fans. You can also join Verasity’s Watch and Earn program to earn rewards redeemable as $VRA for use on virtual, online, and offline platforms. Crypto lovers can soon buy gaming and video content digital collectible NFTs that will be securely stored and authenticated on the blockchain.

The tournaments they are already running are for some of the biggest games shooters in the gaming space, CSGO, PUBG, and Valorant)

ROAD MAP

Verasity has been around for a very long time and has an amazing roadmap, you can view it here on this link to see their progression and upcoming events/goals.

Link: https://www.verasity.io/roadmap

TOKENOMICS

Just like the majority of tokens, $VRA can be used for staking, earning, and spending. The VRA token also has scheduled buyback and burn events, which will reduce the overall supply of the token and increases the demand over time.

Staking: VRA can be staked as part of Verasity’s VRA staking program. The rewards earned are proportional and based on the number of tokens staked. As it stands, the platform currently offers 25.5% APY on staked tokens until March 2022 - although this may be extended.

Earning: Users can participate in the activities offered by the VRA network to earn tokens. For example, they can watch videos on a publisher's domain or on the VeraEsports website, refer their content to others, and perform other actions that directly increase the popularity of a domain to earn VRA tokens.

Spending: Users have the option to convert their VRA tokens into other cryptocurrencies on exchanges. They can also use the VeraWallet to buy and sell VRA in return for fiat currency. The VRA token has a large total supply of almost 20b tokens, of which only 43% are in circulation.

TEAM

Verasity (VRA) was founded by RJ Mark who is an entrepreneur and technologist. Other members of the core leadership include:

David Archer - Director & Legal, Verasity

30 years of experience in litigation, trust law, not-for-profit entities, dispute resolution, compliance, and governance.

Robert Keogh - Financial Director

Specializing in SMEs within digital media, blockchain, and cryptocurrency.

Justin Wenczka - CRO

10+ years experience in ad tech, focusing on advertising security and performance.

Maryam Mahjoub CMO

Experienced CMO with 17 years in marketing, has worked with HL7, ConsenSys, and the Cardano Foundation.

Sergey Molybog - CTO

15 years of progressive experience in developing technical solutions in the video player and blockchain industries.

Olena Buyan CPO

Result-oriented Chief Product Officer with a proven track record of creating scalable, insight-driven, and user-centric products.

💡

Credit: https://coinmarketcap.com/alexandria/article/what-is-verasity-vra-features-tokenomics-and-price-prediction

To learn more about the team here is a link on the website: https://www.verasity.io/about