Ultra ($UOS)

Ultra ($UOS)

 
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WHAT IS IT

Ultra is positioning itself as the Stream of blockchain gaming. Ultra aims to be an entertainment platform providing a variety of games industry services under one roof. Services such as discovering new games, buying and playing games, watching live-streaming, interacting with other gamers, competing in tournaments and more. They currently have 150+ developers committed to building and distributing their games on the platform. There are apparently 100’s games confirmed that have just not been announced yet.
 
Quote from their Whitepaper
Quote from their Whitepaper
 

Sneakpeak Of 30 Games Confirmed And Coming To Ultra platform

Video preview
 
Ultra aims to fix the unfair system where the majority of money made goes to middlemen - app stores (steam), social networks, etc as opposed to the developers and the actual players driving the adoption and growth of the games.
 

Ultra Aims To Provide The Following Solutions

  1. Be fairer to developers (Devs earn 21%+ more sales revenue with faster payouts
  1. Provide effective marketing tools (Devs get access to a range of new business and marketing tools)
  1. Introduce new revenue streams (Devs and gamers get access to a range of new rev opportunities)
  1. Establish a rich token-based economy (This token economy will power referral bonuses, digital goods, rewards programs, and more)
  1. Be backed by industry leaders (The team has a long history in the game industry and a global high-end relationships network)
Ultras benefit for gamers.
Ultras benefit for gamers.
Ultras benefit for developers.
Ultras benefit for developers.

ULTRAS TECHNOLOGY

Ultra uses battle-tested technologies that will all be integrated into an easy-to-use platform for gamers and devs. Here are some of the big ones. (Time frames in terms of years in dev are stated when the whitepaper was published which is 2018.)
 

Content Distribution Tech - Developed Over 8 Years

  • This tech is licensed to giants such as Bethesda, Riot, Bandai Namco, and 343 Industries. Allows players to play newly purchased games before they are fully downloaded
 

Overlay Tech - Developed Over 6 Years

  • Compatible with 5,000+ games. Provides the ability to inject any kind of user interface UI inside games.
 

Ad Tech - Developed Over 4 Years

  • Currently serving 33 billion ads per day. Provides audience targeting, advertiser API, +20 ad formats, and many more features
 

ULTRA HAS ALSO DEVELOPED ITS OWN TECH

Ultra GO - Mobile Companion App

The platform companion app provides convenient features for mobile users. This adds new sources of income for players and increases retention.

Features

  • Text and Voice Chat
  • Cryptocurrency Wallet
  • P2P Payments
  • Popular Content/News
  • Buy and remotely start downloading on PC
  • More to be announced
 

Ultra Protocol - EOSIO Based

Ultra Protocol is based on EOSIO, the next-generation blockchain technology developed by Daniel Larimer.
 

Ultra Blockchain Core Features Include

  • Up to 100,000 transactions per second
  • Free user account creation
  • No transaction fees required
  • Optimized EOSIO resources allocation
  • Flexibility allows the freezing and fixing of broken smart contracts
  • User account protection with a recovery mechanism that doesn’t require the user to share secret keys
  • Capable of inter-blockchain communication
  • Eco-friendly low energy consumption

ULTRAS BLOCKCHAIN

Ultra has already developed and is using its own carbon-neutral blockchain infrastructure to power its App ecosystem. This is extremely impressive and has a number of advantages in what they can offer. I will list some below in more detail.
 
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POWERED BY $UOS

Everything done on the blockchain from buying and selling games, loyalty programs, trading digital goods/virtual items, advertisements, etc will all work exclusively in the $UOS token.
 

2ND HAND MARKET FOR GAMES - FIRST OF ITS KIND

Ultra is the first platform to offer a second-hand games market. This has a number of cool benefits for both players and developers.

Players

  • Players can re-sell old games and receive $UOS for them
  • Players buying second-hand games can get access to content like (DLC, Items, etc) that they otherwise may not have been able to afford

Developers

  • Developers can capitalize on additional revenue streams by receiving a % of all second-hand sales
 

DEVS CAN CUSTOMIZE GAME SERVICES OR RIGHTS THEIR TOKENS GRANT

Developers now have the ability to customize a number of game token customizations such as
 
  • Secondhand market selling, allowed or not
  • Sales revenue splits with multi-signature
  • Referral program customization to incentivize players to earn $UOS
  • Game subscriptions (World of Warcraft style)
  • Monthly game update subscriptions
 

ULTRA GAMES SDK

Ultra Games SDK makes it easy to developers to integrate their games into the Ultra ecosystem without having to worry about things like user authentication, digital rights management, microtransactions, messaging, leaderboards, achievements, and more.
 
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Ultra Games SDK will completely change the game by allowing developers access to all of these tools so that they can solely focus on their games and things like customizing incentive programs and user adoption with the platform.
 

ADDITIONAL ADVANTAGES OF USING ULTRA BLOCKCHAIN

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TOKENOMICS

As stated above Ultra will operate solely with the $UOS token for everything within its ecosystem. There are a few key tokenomics things I will outline below.
 
Token Distribution Breakdown
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RELIABLE CONTENT PRICING

For players who are looking to purchase a new game for example there is an issue with the token price fluctuation in terms of $UOS. Ultra has come up with a smart way to tackle this problem. Ultra will pull the latest USD value of an Ultra coin from its internal coin exchange and provide the USD to Ultra coin conversion rate to smart contracts in real-time.
 
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THERE ARE A NUMBER OF WAYS FOR PLAYERS TO EARN $UOS

One of Ultra's core philosophies is to provide players with multiple and diverse ways to instantly earn $UOS.
 
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2-LEVEL REFERRAL PROGRAM

Ultra has designed its tokenomics to redistribute sales revenues to players and developers who bring new users to the platform. This helps ensure network effects and incentivizes the people actually are actually growing the platform.

Players

  • Players who invite friends will receive $UOS every time their referee purchases content

Developers

  • Game developers are incentivized to direct marketing efforts towards Ultra to earn additional revenue streams from users’ purchases. Even content purchases from other developers this is big.
 
Photo explaining how the 2-level referral program operates
Photo explaining how the 2-level referral program operates
 

WAR CHEST ACQUISITION STRATEGY

Ultra has a unique strategy to build a war chest and acquire new exclusive games and services for the Ultra ecosystem. 5% of all Ultra games sales profits will be locked in the “Game Development and Acquisition War Chest” and will stay frozen for 2 years.
 
Once unfrozen Ultra will use the funds to acquire new games and services in order to bring new players to the platform, generate more profits, and redistribute more $UOS which will increase the number of Ultra coins in the war chest. This is aimed to be a repeating and growing flywheel for growth.
 
Flow chart of how the war chest acquisition strategy works
Flow chart of how the war chest acquisition strategy works

ROADMAP

They just recently released a detailed roadmap for 2022 and beyond with everything they are looking to accomplish. Below is an article with all the information on the specific areas.
 
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TEAM

The Ultra team is extremely impressive with over 150 years of experience in the gaming industry and is made up of in-industry veterans, influential IT investors, and successful entrepreneurs. On top of what is listed below, they have a dedicated content acquisition team with veterans comprised of 20+ years of experience and an exclusive network of relationships. The total team at the time of this whitepaper (2018) is 50+ however I am sure that number has increased.
 
To give you an idea of just how experienced these guys are here is a list of companies where Ultras advisors and executives have held key positions.
 
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KEY EXECUTIVES

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ADVISORY BOARD

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PARTNERS

The companies and partners that work with Ultra speak for themselves. What Ultra is building and the connections/network that they have is incredible.
 
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